top of page
Atlas Lab
experiential design
_edited.jpg)
overview
The Atlas Lab at the UF College of Journalism and Communications is a state-of-the-art facility for students, faculty, and staff to develop expertise
in analyzing digital media dynamics, behavior,
and conversations.
I was asked to lead the art direction for the design of the interior space. As lead art director, I ensured that the environment was not only innovative
but also functional.
ROLE
lead art director
SOFTWARE
indesign / illustrator / photoshop / figma
AGENCY
The Agency at UF
TEAM
brand identity
Ella Choi / Max Dotson / Olivia Burgess
graphic designers
Catherine Paroline / Emma Schickling /
Kate McNamara
project managers
Kaitlyn McLaughlin / Melissa Rodriguez
director
Dr. Nathan Carpenter
Atlas Lab Collaborative Space
The Atlas Lab social listening lab is a collaborative space for students, faculty, and researchers. The space ignites innovation through advanced technology and dynamic lighting.
Lighting Inspiration
Our team used innovative office spaces as a source of design inspiration. Our research showed that incorporating elements like open space and LED lighting creates a dynamic work environment that boosts productivity.
Atlas Lab Blueprint Diagram
Before diving into the aesthetics and interior decor of the lab, our blueprint provided a comprehensive visual representation of the space's physical structure and dimensions.
Mockups and Design Inspiration
Creating mockups was a key part of our design process, and helped us visualize the layout and composition of the main rooms. Components included furniture, lighting, and murals.
Entrance Mural and Furniture
Final Murals and Designs
Want to see more?
Atlas Lab Grand Opening
Atlas Lab opened in April of 2023. Watch the UF College of Journalism and Communication's video and learn more about the Atlas Lab's mission.
bottom of page