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Bingelion
branding / ux/ui / social media / copywriting
Bingelion is a slow-fashion brand built on sustainability and self-expression. I founded Bingelion in 2017 and spent years developing
its brand essence.
In 2022, I rebranded Bingelion and launched Bingelion.com. As the sole owner and designer,
I created all the visuals for Bingelion ranging
from logos to web banners.
ROLE
CEO / founder / sole designer
SOFTWARE
indesign / illustrator / photoshop
DELIVERABLES
logo system / brand identity /
social media graphics / web visual assets
BRANDING
The lion logomark is simple, layered, and welcoming. Its rounded, geometric forms create a cohesive and imaginative symbol. With its lively colors and captivating imagery, the logos invite you to step into a world where sustainable fashion is as delightful as it is
eco-conscious.
Bingelion uses a warm color palette that speaks to its main Gen Z audience. Gen Z favors lavender, a color also aligned with inclusivity.
Chinchilla Regular, a quirky sans-serif, is the main typeface for Bingelion. This font has letterforms with various x-heights that produce a unique visual contrast.
WEBSITE
Reworked
Handmade
Bucket Hats
Reworked
1/3
Powered by Shopify, navigating through the virtual boutique was user-friendly and ensured a seamless shopping experience.
Through the site, visitors could explore Bingelion's unique collection, discover the story behind the brand, and appreciate the artistry of repurposed fashion.
The website utilized Bingelion's color palette through its buttons and imagery. While Bingelion.com is no longer active, Bingelion's brand can still be viewed on Instagram.
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