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Diverse BookFinder
brand identity: rebrand
animation designed by Harrison Turner
overview
Diverse BookFinder (DBF) is a nationally recognized resource that creates a comprehensive collection of children’s picture books featuring Black and Indigenous People of Color (BIPOC).
Over ten weeks, my design team and I developed branding representing the organization’s mission to promote diversity and inclusion in children’s literature. The redesigned assets also highlight DBF’s expansion to a K-12 audience.
ROLE
graphic designer
SOFTWARE
indesign / illustrator / photoshop
AGENCY
University of Florida MINT Design Studio
DBF TEAM
collaboraters
Anna Sansbury / Annie Vardanyan /
Harrison Turner
stakeholders
Brittany Kester / Krista Aronson /
Lisa Campbell / Lisely Laboy /
Lourdes Santamaría-Wheeler
professor
Alejandra Silva Uliarte
Original Logo (Left) VS Redesigned Logo (Right)
The Diverse BookFinder's original logo is not ideal for a K-12 audience for various reasons. The sketchy style and vibrant colors might be perceived as too childlike for a more mature demographic, potentially diminishing the organization's credibility.
Logo Design Process
Rebrand Process
After our initial meeting with the DBF stakeholders, we presented branding concepts like logo direction, color palettes, and iconography. We agreed that abstract book imagery and a warm, saturated color palette would best represent DBF's new K-12 audience.
Accessibility
By working with the DBF accessibility specialist, we ensured that our branding was as inclusive as DBF's mission is. We tested our logo for color contrast standards, including the three categories of color blindness.
Brand Guidelines
The final brand guidelines are a detailed toolkit for future, and current, DBF employees and interns. To make the guidelines as adaptable as possible, they feature over 70 pages of information covering branding for the web, print, social media, or anything else DBF might need in the future.
See the full guidelines below.
DBF Icons
The DBF icons establish a whimsical visual system that effectively represents the four primary components of the Diverse BookFinder project, addressing the question, "What is the Diverse BookFinder?"
Color Palette
Visual Assets
DBF Photo Gallery
Want to see more?
Read about the DBF rebrand here
Check out DBF's new website, designed by DBF team members Annie Vardanyan and Harrison Turner
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