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The Agency at UF
JUN 2022 – PRESENT
branding / ux/ui / layout / print
WANT Branding is an award-winning, nationally recognized, B2B branding agency that creates
high-performance brands for companies on the cusp of change.
Over 14 weeks, I served as WANT's graphic design intern. I assisted in the development and execution of comprehensive brand identity projects, contributing to logo design, brand guidelines, and visual storytelling.
ROLE
graphic design intern
SOFTWARE
indesign / illustrator / photoshop / canva
DELIVERABLES
iconography / social media template / logos / print advertisements
TEAM
curator
Elizabeth Bemis
exhibition designers
Katiana Bagué /
Lourdes Santamaría-Wheeler
LOGOFOLIO
I took inspiration from the original Panama Canal blueprints, specifically those regarding the ships and Miter Gates. The color palette and bold typefaces are a nod to these blueprints and are accessible to a diverse, museum-going audience.
Its dynamic design utilizes sharp diagonals, mirroring the intersecting locks and intricate engineering that reshaped global trade.
The brochure interior highlights the monumental efforts that transformed the course of world commerce.
The images reveal the technological feats of the canal while relating to its rich history.
I used a French fold design so the brochure could have multiple uses. The interior highlights the history and accomplishments of the canal, while the exterior has a poster promoting the exhibition.
ICONOGRAPHY
SOCIAL MEDIA
PRINT ADVERTISEMENTS
CASE STUDIES
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