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WANT Branding
MAY - AUG 2023
branding / illustration / layout / print
WANT Branding is an award-winning, nationally recognized, B2B branding agency that creates
high-performance brands for companies on the cusp of change.
Over 14 weeks, I served as WANT's graphic design intern. I assisted in the development and execution of comprehensive brand identity projects, contributing to logo design, brand guidelines, and visual storytelling.
ROLE
graphic design intern
SOFTWARE
indesign / illustrator / photoshop / canva
DELIVERABLES
TEAM
founder
Jonathan Bell
lead designer
Sandra Hill
directors
Olee Fowler / John Downey
analysts
Nina Chonin / Cheina Ramos
PRINT ADVERTISEMENTS
ES WINDOWS
ES Windows is a glass manufacturer based in Florida. ES sells products for residential and luxury properties.
I developed designs for print advertisements, billboards, and brochures for their three different product lines.
LOGOS
PROJECT KITTY HAWK
Project Kitty Hawk (PKH) serves North Carolina’s colleges and universities by significantly expanding access to higher education.
I assisted in designing PKH's new logo, which embodies the company's mission of empowering adult learners.
FINAL LOGO
LOGO EXPLORATION
ARQ
I developed three potential logos for Arq, a team of scientists, innovators, and entrepreneurs designing a more environmentally-conscious future.
The designs reflect the materiality behind Arq's industry by relating to elements and minerals through color and geometric form.
ORIGINAL LOGO
REDESIGNED LOGO
ETNYRE
Etnyre manufactures a wide range of equipment that serves the asphalt roadbuilding industry.
The company wanted variations of its current logo, including a modernized version. I kept Etnyre's classic script but utilized a more contemporary, legible typeface.
ICONOGRAPHY
WANT ICON SET REDESIGN
WANT uses its icons for marketing collateral, website visuals, and pitch materials. The original icon set was simple and did not reflect WANT's branding.
I redesigned all 50 icons to have a more unique and friendly appearance. The colors are pulled from WANT's logo and each icon reflects a branding concept.
PANOPTICA BY CISCO
Panoptica's current logo features an icon with a solid shield and cloud. Cisco wanted to explore variations of this icon that had more dimension.
Using color-blocking and gradients, I created over 50 iterations of the Panoptica icon.
ORIGINAL LOGOMARK
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