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WANT Branding

MAY - AUG 2023

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branding / illustration / layout / print

WANT Branding is an award-winning, nationally recognized, B2B branding agency that creates
high-performance brands for companies on the cusp of change.

Over 14 weeks, I served as WANT's graphic design intern. I assisted in the development and execution of comprehensive brand identity projects, contributing to logo design, brand guidelines, and visual storytelling.

ROLE

graphic design intern

SOFTWARE

indesign / illustrator / photoshop / canva

DELIVERABLES

TEAM

founder

Jonathan Bell
lead designer
Sandra Hill

directors

Olee Fowler / John Downey

analysts 

Nina Chonin / Cheina Ramos

PRINT ADVERTISEMENTS

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ES WINDOWS

ES Windows is a glass manufacturer based in Florida. ES sells products for residential and luxury properties. 

I developed designs for print advertisements, billboards, and brochures for their three different product lines. 

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LOGOS

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PROJECT KITTY HAWK

Project Kitty Hawk (PKH) serves North Carolina’s colleges and universities by significantly expanding access to higher education. 

I assisted in designing PKH's new logo, which embodies the company's mission of empowering adult learners. 

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FINAL LOGO
 

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LOGO EXPLORATION
 

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ARQ

I developed three potential logos for Arq, a
team of scientists, innovators, and entrepreneurs designing a more environmentally-conscious future. 

The designs reflect the materiality behind Arq's industry by relating to elements and minerals through color and geometric form.

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ORIGINAL LOGO
 

REDESIGNED LOGO
 

ETNYRE

Etnyre manufactures a wide range of equipment that serves the asphalt roadbuilding industry. 


The company wanted variations of its current logo, including a modernized version. I kept Etnyre's classic script but utilized a more contemporary, legible typeface.

ICONOGRAPHY

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WANT ICON SET REDESIGN

WANT uses its icons for marketing collateral, website visuals, and pitch materials. The original icon set was simple and did not reflect WANT's branding.

I redesigned all 50 icons to have a more unique and friendly appearance. The colors are pulled from WANT's logo and each icon reflects a branding concept.

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PANOPTICA BY CISCO

Panoptica's current logo features an icon with a solid shield and cloud. Cisco wanted to explore variations of this icon that had more dimension.

Using color-blocking and gradients, I created over 50 iterations of the Panoptica icon. 

 

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ORIGINAL LOGOMARK
 

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SOCIAL MEDIA TEMPLATES

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Using Canva, I made multiple templates for the WANT Branding marketing team.

The final templates cover awards, brand messaging, quotes, and case studies.

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